As a Design Director and the only product designer, my responsibilities include conceptualising to hands-on designing end-to end cross-platforms products developments across C&B sides in: Mobile app, web, kiosks, display monitors, smart watches, POS and dashboards.

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Im in charge of ideating campaigns, gamifications, 0-1 new product features enhancements/ integrations and UIUX optimisation from online to in-person experiences. I work closely with stakeholders and sales team in developing pitches, event planning, incorporating clients brand guidelines, user flows, animations & interaction, using clear rapid prototypes to deliver effective design solutions.

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I also work as an IC on corp site revamp, SEO, overall user journey in physical events and printed promotional materials. Participate in daily standup meetings with in-house developers in agile sprints, coupled with clear hand-offs under quick turnaround time. ​